Dove Real Beauty Sketches – Marketing Campaign


Dove has had some brilliant and inspiring ad campaigns recently. I first noticed a powerful new direction with their men’s skincare line where they had celebrity men open up in their “Comfortable in my own skin” ads. This time, they’re targeting women with a psychologically powerful video, shown above.
You have to watch it to feel the impact, but in a nutshell, they bring in a forensic sketch artist and have women describe themselves to him. Then they have another person describe the same lady, and finally compare the two sketches. It’s incredible to notice the differences between how people perceive themselves versus how others see them. Would be interesting to see this done with different demographics: men, children, etc.

-daNk

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