When talking about hip hop, the quickest way for me to notice someone really has no clue what they are talking about is when they say Drake is whack, or not a “real rapper”. Every group discussion, there’s always one clown who’s gotta be the Drake hatter.
Simply put, yes, Drake is pop. He is mainstream. He makes music for the masses. Your little sister in 6th Grade has his poster up in her room right next to her Justin Bieber and One Direction posters. Doesn’t matter.
His rhymes are both smart and mean as hell, has wicked wordplay, and he reinvents his flow constantly over productions no one else in the industry would consider rapping over. His songs drive the direction and lifestyle of hip hop. Each one is flooded with lines that could make thousands if printed on t-shirts.
“They need me more than they hate me. So they never take shots, I got everybody on safety.” – Drake via 5AM In Toronto
“Sinatra lifestyle, I’m just being Frank with ya.” – Drake via 5AM In Toronto
Almost every new track requires a few listens before I can even catch on because the entire production is completely unexpected I don’t know how to properly absorb it. But once I do, it’s always genius, and it immediately sets a new bar in hip hop that producers and rappers alike strive for. This production here is by Boi-1da and Vinylz, though I want to give credit to 40 and Drake for taking all the risks early on and giving birth to this style. I still can’t quite pinpoint what the style even is.. the only word that sums it all up, Toronto. Everything out of that city is on point right now. Drake, The Weeknd, 40, Boi-1da, and TFHouse are just a few game changers that come to mind.
Download: Drake – 5AM In Toronto