In case you haven’t seen it or heard about it yet, Nike set up this awesome ad space in downtown Johannesburg, South Africa. Basically, they throw up a picture online, and people can submit headlines for it. Every night, this picture is thrown up on the side of a high-rise building with LED lights and the submitted headlines scroll across the top.
Kobe Bryant took the saw this as an opportunity to propose a challenge to the Brazilian National Soccer Team (who had an awesome win over Chile today), simply declaring “Race you to 6.” Kobe and Brazil each currently have 5 world championships under their belt. Obviously Brazil has the nearer oppurtunity for #6, but should they fail, Kobe has until 2014 to get his 6th. (BTW, Brazil is set to be the host country of that World Cup.)